Purple Purse Infographic

Domestic violence awareness and prevention has always been an issue that is very important to me. In high school I volunteered in preschool classrooms at the Relief Nursery, which is an organization that works to prevent the cycle of child abuse and neglect through early intervention. My dedication to this cause was further ingrained when I came to the University of Oregon and joined Alpha Chi Omega. AXO’s local philanthropy is Womenspace, a non-profit that provides emergency shelter and support services for women and children who are survivors of domestic abuse. At a national level, Alpha Chi Omega partners with a number of domestic violence awareness agencies, including The Allstate Foundation Purple Purse.

The Allstate Foundation Purple Purse is aimed at creating long-term safety and security for survivors through financial empowerment. Society says it is taboo to talk about money, which is one of the reasons why many people don’t know very much about financial abuse as it relates to domestic violence. If you would like to hear personal stories of how this has affected someone, I strongly encourage you check out this expose in the Huffington Post.

When I was asked to create an infographic that tells a story for a class assignment, I knew I wanted to focus on The Allstate Foundation Purple Purse. I wanted to visually tell people that domestic violence is an issue that affects one in four women in the United States. I thought it was important to use statistics that shocked people and made them aware of how prevalent this abuse is in our society. I found data from the CDC that backed up the statistics. As you scroll through the infographic you learn more about what Purple Purse is. The goal of this was to get people to want to get involved and donate; which is why I felt it important to include a call to action. I showed how far a $25 and $50 donation to the Purple Purse foundation would go to help women and I urged viewers to donate and help break the cycle of abuse.

Given that I am not the most design inclined, I was initially worried about how I could tell this story visually. I found it helpful to look at other infographics so that I could get an idea of what I liked and what I didn’t. I personally don’t like infographics that are so busy you don’t know where to look, so I made a point to include some white space. I chose to stick to a color palette of grey, black, white and purple: a color associated with domestic violence awareness. I found the hardest part of creating this project was finding a visual way to display certain statistics. My advice to anyone creating an infographic in the future is to treat this assignment like you would a writing paper. Do background research into information and design layouts and then create a rough draft. I went back into my infographic and made changes a half dozen times until I came up with something I was proud of. My last piece of advice is to remember that you are not just creating something that looks pretty. You are telling a story visually and there should be a natural flow that your viewers understand.


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